Posts by Mark

For small businesses, digital marketing can be one of the most powerful growth tools available—but only when used effectively. In 2025, the online landscape is more competitive than ever, and the margin for error is slim. According to a 2024 survey by HubSpot, 63% of small business owners say they struggle to see ROI from…

Paid advertising can be a powerful tool, but if you’re a local business throwing money at ads without a real strategy, it’s easy to end up disappointed. That’s where hypertargeted PPC comes in. It’s not just another buzzword — it’s a smarter, more efficient way to connect with the right people at the right time,…

Digital marketing has leveled the playing field for small and local businesses, giving them access to the same audiences as major brands. But with that opportunity comes the risk of falling into common traps that can waste money, time, and momentum. At Hogan Media Group, we’ve worked with many local businesses, and we’ve seen the…

If you’ve ever opened up your business’s social media app, stared at the empty caption box, and thought “We’ve already posted about that,” you’re not alone. Coming up with fresh, engaging content can feel like a full-time job, especially when you’re juggling everything else that comes with running a business. The pressure to stay active…

If you’ve been blogging for your business and not seeing much traction, you’re not alone. A lot of companies start strong with good intentions by posting updates, sharing thoughts, and maybe even publishing regularly. But then… nothing. No traffic spikes. No leads. No engagement. It starts to feel like blogging just doesn’t work anymore. The…

If you’ve ever felt overwhelmed trying to figure out which social media platform your business should be focusing on, you’re not alone. It’s a question nearly every business owner asks at some point: “Should I be on Facebook? What about Instagram? Do I need to be on TikTok?” The truth is, not every platform is…

When it comes to digital marketing, few strategies are as consistently powerful—and as often overlooked—as blogging. Done right, blogging can build authority, boost SEO, and drive significant traffic to your website. At Hogan Media Group, we have used blogging as a central part of our digital marketing strategy for clients across many industries, helping them…

For many small business owners, handling marketing in-house seems like a smart way to save money. Social media, blogs, email campaigns, it all looks easy enough from the outside. But what many don’t realize is that DIY marketing often leads to wasted time, missed opportunities, and hidden costs that add up quickly. At Hogan Media…

When you think about digital marketing, you might picture trendy e-commerce brands or big tech startups. It’s easy to assume that if your business isn’t flashy or digitally native, online marketing might not work for you. But the truth is, every industry today can benefit from a strong digital presence. At Hogan Media Group, we’ve…

Every business starts with a dream — to serve a need, build a customer base, and make a real impact. But for many businesses, the path to visibility and success online isn’t as simple as it seems. Without the right marketing strategies, even the best brands can struggle to gain traction. At Hogan Media Group,…