Most local service businesses in Florida do not have a traffic problem. They have a trust and tracking problem that wastes budget and hides what is actually working. At Hogan Media Group, we have helped small businesses in trades across the state, from plumbers in Tampa and roofers in Orlando to tree services on the…

If you needed a fresh reminder that website performance is revenue, a new 2025 benchmark study from Catchpoint delivers it in neon: even the world’s biggest retailers are bleeding sales because their sites are slow, unstable, or inconsistent across regions. The punchline? Speed isn’t a vanity metric—it’s the difference between a cart that converts and…

If the last couple of years taught us anything, it is that AI (Artificial Intelligence) will not replace marketers. Marketers who learn how to work with AI will replace those who do not. The upside is real. Used well, AI helps you research faster, create stronger creative, optimize media with less waste, and move from…

Most ad accounts lose more money on the landing page than in the platform. If traffic is expensive and attention is short, the page has to do the heavy lifting. Great landing pages share three traits you can ship in weeks. They load fast, they build trust in seconds, and they present an offer that…

Since 2018, Hogan Media Group has partnered with businesses across industries to help them reach the right people, strengthen their online presence, and turn marketing into a predictable growth engine. We’ve spent years navigating platform changes, evolving algorithms, and shifting customer expectations—learning firsthand what works and what simply doesn’t. While digital tools change rapidly, the…

When you’re running a business, every dollar counts. You’re watching overhead, monitoring margins, and making decisions that ideally lead to long-term growth. In that process, marketing can sometimes feel like an expense you’d rather keep in-house or even delay altogether. But here’s the truth: hiring a digital marketing firm isn’t just more affordable than you…

If you’ve been thinking about starting a new business or bringing fresh life into your current one, chances are the idea of a website has crossed your mind more than once. Maybe you’ve been putting it off, telling yourself you’ll handle it once things “settle down” or once you’ve mapped out every little detail. The…

If you’re running a business in 2025, you’ve probably felt the pressure to “do it all.” From managing operations to keeping customers happy and staying competitive, digital marketing often becomes the thing that gets pushed to the side or handled in-house without a solid strategy. But in today’s landscape, that approach can quietly sabotage your…

If you’re a small or medium business owner, you’ve probably noticed a frustrating trend lately: your competitors are getting more attention online. Their social media posts are generating engagement, their websites are ranking on Google, and they’re showing up everywhere your customers are. Meanwhile, you’re left wondering what they’re doing differently and how you can…

When it comes to growing your business online, the question almost every owner faces at some point is this: should I hire a digital marketing agency, or try to do it myself? On the surface, managing things in-house might seem like the more affordable option. But when you look at the return on investment, the…